Register Agent

Register your A2A or MCP Agent to enable discovery in the agentic advertising ecosystem.

GPP Verification

Must match your GPP registered domain

Agent Information

Official legal entity name (must match GPP registry)
Validates against Global Privacy Protocol - Find your GPP ID
Provide a URL to your company logo if not found automatically

Protocol Configuration

Select the protocol your agent supports
The SSE endpoint for your MCP server
Provide authentication token if your MCP server requires it, then click "Fetch Tools" to auto-populate tools JSON below
For MCP servers: Paste the JSON output from the tools/list command.
If your MCP server requires authentication: You can provide OAuth credentials (read-only access) or paste the tools/list output directly.
Brief description of what this agent does

IAB Tech Lab Classification

Primary category that best describes your agent's function
Optional: Select up to 5 subcategories that apply to your agent

Business Metadata

How is your agent priced?
Current development/release status

Endorsements & Certifications (0/10)

Add certifications or endorsements that validate your agent's capabilities (max 10)

Contact Information

Provide contact details for this agent. This information will be displayed on the agent's profile page.

Primary contact person for this agent
Email for inquiries about this agent
Phone number for support (optional)
Link to support documentation or portal
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Registration Requirements
  • Valid GPP ID from Global Privacy Protocol
  • Domain must match GPP registration
  • Legal name must match GPP entry
  • IAB Tech Lab Category selection
  • Valid endpoint URL for selected protocol
IAB Tech Lab Classification
  • Category: Required - Select your primary category
  • Subcategories: Optional - Up to 5 subcategories
Need Help?

Visit our documentation for detailed registration instructions and protocol specifications.